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1971, The Belgian Lifestyle Brand for Men 


Meet the founder

Founded by Christelle Loozen, a product development consultant who has worked in the industry for more than 20 years, 1971 is a casual men's wear brand with a strong emphasis on sustainable clothing with a more human touch, showing the utmost respect for producers, distributors, and consumers alike.

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1971, a whole way of life

The 1950s were a true breeding ground for biker and music expression. Known for their love of new rock music, motorcycles, and fast cars, icons such James Dean and Marlon Brando emerged on the big screen, re-embracing the world of denim and giving it a whole new lease of life.

By the 60s and 70s, rock stars started wearing motorcycle clothing and leather jackets on stage. Almost every one of them had shown an affinity for life on two wheels. Think Steve McQueen driving a Ford Mustang while playing a police officer in Bullitt (1968), Peter Fonda and Dennis Hopper riding choppers in Easy Rider (1969), or even James Bond icon Sean Connery driving an Aston Martin in Goldfinger (1964).


European production on a human scale

1971 is also committed to providing high-quality collections, both conceived and designed in Belgium. Its prides itself on its fully-transparent production, along with its use of high-quality and sustainable European-sourced materials, all offered at a fair price. Christelle Loozen has not hidden anything from us. Based in both Italy and Northern Portugal, her workshops can be discovered here.

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