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ABOUT

1971, THE BELGIAN LIFESTYLE BRAND FOR MEN

1971 is a clothing brand that wants to shake up the men’s fashion industry by drawing on three fundamental principles: premium-quality finished products, reinforcing the image of the traditional gentleman, and an uncompromising commitment to a fair and sustainable economy.

1971 is committed to justifying every decision, making you a partner every step of the way. You know what you are buying and why.

1971 communicates, asks questions, and reacts. Your opinions are vital and your perceptions are an asset. Our clothing reflects your sources of inspiration and meets your wishes.

1971 is timeless, sustainable and environmentally friendly. You won’t find throwaway culture here. We work with love and respect – for the supply chain, for every single person involved and for the raw materials.

1971 stands for elegance, rock ‘n’ roll and garage. We proudly assert our bold influences. When it comes down to it, both of us love the same thing: beautiful items, retro style and denim.

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MEET THE FOUNDER

Founded by Christelle Loozen, a product development consultant who has worked in the industry for more than 20 years, 1971 is an elegant, casual men's wear brand with a strong emphasis on sustainable clothing with a more human touch, showing the utmost respect for producers, distributors, and consumers alike.

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IT’S A WAY OF LIFE

The ‘50s kicked off a surge of artistic, musical and sartorial expression. Icons like James Dean and Marlon Brando – known for their love of rock music, motorbikes and fast cars – graced our screens, sparking a denim revival that brought a breath of fresh air to the fabric.

In the ‘60s and ‘70s, rock stars and actors donned “biker gear” and leather jackets and wore them onstage and onscreen. The biker lifestyle and dream cars were in the spotlight, standing for freedom and escapism. Just think of Steve McQueen as a cop cruising in his Ford Mustang in Bullitt (1968), Peter Fonda and Dennis Hopper straddling choppers in Easy Rider (1969), or even Sean Connery’s James Bond driving the legendary Aston Martin DB5 in Goldfinger (1964).

In my own life, there have been bikes and rock ‘n’ roll, artists and mechanics, artisans and friends, rallies, events and beers, local producers and tattoo artists. What they all have in common is that same passion, that same love of a job well done, and maybe even that same sense of pleasure-seeking!

 

EUROPEAN PRODUCTION ON A HUMAN SCALE 

1971 is also committed to providing high-quality collections, both conceived and designed in Belgium. Its prides itself on its fully-transparent production, along with its use of high-quality and sustainable European-sourced materials, all offered at a fair price. Christelle Loozen has not hidden anything from us. Based in both Italy and Northern Portugal, her workshops can be discovered here.

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A CRUCIAL AND UNCOMPROMISING COMMITMENT

Now is the time for action, not words. And since it’s best to start with our own lives, we are committed to ensuring our plans take the future into consideration. The Earth, just like human beings, has its limits. The recent string of “natural” disasters can only be seen as a backlash – the planet is on its knees.

There’s no need for lengthy explanations as to why it’s vital, given the circumstances, to choose the most ethical partners available AND who are as near to us as possible. To use organic raw materials wherever feasible, alongside clean and sustainable processes.

We want to carve out a place for ourselves in this world without taking advantage of anything or anyone. We want to work together as part of a win-win situation. With this in mind, we pride ourselves on the fact that the people who make our clothes are respected, consistent with their own personal commitment, and that they are fairly remunerated so they can make a decent living. BUT plans that are not sustainable on a daily basis have no future.

Our choices have a cost.

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