1971, The Belgian Lifestyle Brand for Men 


Meet the founder

Created by Christelle Loozen, a product development consultant who has been in the business for more than 20 years, 1971 is a men's casual wear brand that aims to be eco-responsible, more human and respectful of producers, distributors and consumers alike.

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1971, a whole lifestyle

The 1950s were the true breeding ground for motorcycle and music expression. Icons like James Dean and Marlon Brando emerged on the screen. They were known for their love of new rock music, motorcycles and cars. They also re-appropriated the world of denim and gave it a new lease of life. 

By the 60s and 70s, Rock stars had begun wearing motorcycle clothes and leather jackets on stage and virtually every single one of them had shown an appreciation for two-wheeled transportation. Steve McQueen, playing a police officer in Bullitt 1968, driving a Ford Mustang. Peter Fonda and Dennis Hopper in Easy Rider 1969 riding choppers. The emblematic Sean Connery driving his Aston Martin as James Bond in Goldfinger 1964.


European production on a human scale

1971 is also a commitment to offer quality clothing collections, conceived and designed in Belgium. Produced in complete transparency, made from quality and eco-responsible materials, sourced in Europe, and offered at fair prices. Christelle Loozen has chosen not to hide anything. Based in the north of Portugal and in Italy, discover her workshops here.

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