Meet the founder


Who is hiding behind the project 1971?

Christelle Loozen is the Founder and Creative director of this Belgian brand that aims for quality.

With more than twenty years of experience as a freelance denim product developer for national and international brands and designers. Christelle is now ready to take up her own challenge through her brand 1971, to offer an original product of quality, ethics and exclusive design that is original and "revival".  

“I'm passionate about fashion and I always have been. Through 1971 I offer you clothes inspired by my childhood memories, my world of sport chic and my unconditional love for denim.

My clothes are designed to fit many of you, with a casual yet trendy touch. My long experience allowed me to select the best yarns and fabrics in Europe with eco responsible labels.

I’ve made the choice to work with my European suppliers, because we know each other for more than 15 years. We have the same goals and vision: we leave no room for compromise on the quality of the products we offer you. Having a low environmental impact and good conditions of work for our employees are also shared values.”

We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products.

We calculate our prices as accurately as possible, all partners, from workers to stores are paid at the right price, every Euro is injected into the local economy of our countries.

We believe in a fair economy that makes sense everyday. 

Christelle Loozen