MEET THE FOUNDER
HI ! MY NAME IS CHRISTELLE !
I have been working as a product development consultant in the textile sector since 1997.
I have always had a passion for clothing and sewing.
As a child, I used to dress my sister's dolls in my homemade designs...
She still remembers how stylish they were to this day!
At the age of 12, I enrolled in a sewing school in Verviers, a former textile town.
The world was full of possibilities.
But I had already made up my mind.
When I turned 18, I eagerly headed to Paris to further my training at the renowned fashion school, ESMOD.
During my third year, I became even more certain that my future lay in men's fashion.
I graduated at the top of my class.
And I was awarded the jury prize.
Afterwards, I offered my services to various companies.
But the real breakthrough came when I met Pierre Kuborn.
The CEO of a Brussels-based company specializing in jeans production for the Belgian and European markets.
Since then, I have been immersed in the world of denim.
For almost 25 years, I worked as a denim product manager for various industry players.
However, I struggled to find fulfillment and alignment with my work.
That's when the idea struck me to create my own fashion line.
Designing clothes that respect producers, materials, and the environment.
I drew inspiration from three things.
My childhood and teenage memories.
My unwavering love for denim.
And my rock/garage/retro influences.
And while I was at it, I decided to make my products high-quality, original, and exclusive.