Developed by a passionate, the 100% Belgian concept claims loud and clear its " belgicisme " by prononciation of the emblematic figure of the brand " septante et un ".
A sustainable collection for men, inspired by the world of retro and chic sport, made in the best workshops in Portugal and Italy for a premium quality, an exclusive design that is at the same time modern, original and "revival".
Only for Free Riders
Une culture, un concept
The "1971" collection offers clothing that is easily identifiable thanks to its graphic style, color code and retro badge that remembers the sports badges of our childhood.
The vintage influence of his artworks is strong while being reinterpreted in contemporary color palettes.
The Belgian flag is present on our labels, reflecting our strong assumed identity.
The main idea is to offer a fashion collection for men who want to wear quality clothes that reflect their personality while being eco-responsible.
Our products have been designed to live, be washed and worn over and over again according to our desires.