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Pre-order

At the start of 2025, I’ve committed to further strengthening my beliefs in creating more responsible and transparent fashion.

I am thrilled to share with you an important evolution in how we operate at 1971. Guided by my values of transparency, quality, and sustainability, I am introducing a pre-order system.

Why this choice?

Because it reflects my commitment to producing responsibly while rewarding your loyalty.

Here’s what it means for you, for the workshops that have partnered with me since 2019, and for myself.

 

A Responsible Model for a Sustainable Future

The cost of European raw materials and overall production has risen significantly across Europe.

To continue offering you exceptional quality products crafted with respect for ethical values at an accessible price, pre-orders have become a logical and responsible solution. This system also functions as a form of crowdfunding, directly involving you in bringing each piece to life.

  • Production on Demand: I produce only what is ordered, with a few extra pieces for my boutique, allowing for better stock control and reducing overproduction and waste.
  • Efficient Use of Resources: Your collective purchases trigger production on a set date. By waiting a few weeks for your new garments to be made, I reduce storage costs and financial losses. The savings are reinvested into sourcing the best European materials and craftsmanship.

 

Why Prepayments to Factories Are Just and Necessary in the Textile Industry

Prepayments support the entire production chain.

From spinners transforming raw materials, to weavers creating fabrics, to printers, production workshops, and suppliers of accessories like buttons and labels—each player has a crucial role. Prepayments ensure everyone involved is paid fairly and on time, reducing dependency on costly credit systems.

Countering Abusive Payment Delays

For years, major fashion players imposed excessive payment delays, placing immense strain on small workshops and manufacturers. These practices led to the closure of many European workshops. Supporting prepayments means defending a sustainable and respectful economic model.

Stabilizing the Chain and Preserving Craftsmanship

By requesting deposits, workshops not only ensure their survival but also stabilize their operations and guarantee uncompromised production quality. This enables them to pass on their expertise and invest in more sustainable tools and processes.

At 1971, I believe in fostering a fairer partnership. The relationship between a brand and its suppliers should be based on respect and transparency, actively supporting the longevity of the production chain.

 

Why This Matters to You

By choosing our clothing, you contribute to this responsible initiative.

You help sustain European workshops, preserve local jobs, and promote a more ethical and sustainable fashion model. This is not just a purchase—it’s a commitment to a better future.

 

Exclusive Benefits for You

  • Lower Prices: Enjoy a 10–20% price difference between pre-orders and regular sales, giving you access to timeless, high-end products at preferential rates.
  • Guaranteed Availability: Secure your size and avoid stock shortages.
  • Priority Access: Be among the first to reserve unique pieces in your size.
  • Part of the Story: Play an active role in 1971’s journey toward responsible creation.

 

How Pre-Orders Work

  • Online: For convenience and accessibility, wherever you are.
  • In our Aubel Boutique: Experience personalized advice to help you choose your ideal pieces.

I’ll keep you informed at every step—from reservation to production to delivery—so you can follow the journey of your garments behind the scenes at 1971.

 

A Winning Partnership

By pre-ordering, you’re not just buying a product; you’re supporting my vision for a more ethical, sustainable, and customer-focused fashion model.

Your commitment enables me to continue working with premium European materials while upholding my promise of transparency and excellence.

 

Get Ready for a New Way to Enjoy Fashion

Responsible, thoughtful, and always elegant.

Discover the Pre-Order section on our website today!

With all my best,


 Christelle