1971, Handcrafted Essentials for Men
✨ Less but better. Always ✨
At 1971, every euro you spend goes into real value: noble fabrics, precise prototypes, and fairly paid European workshops.
No luxury showrooms. No overpriced celebrities.
Just honest clothes made to last.
We don’t do smoke and mirrors.
The textile industry has gone off the rails: mass production, cheap quality, glossy ads.
We chose another path:
- Premium fabrics
- Thoughtful development (patterns, prototypes, adjustments)
- European craftsmanship
- A local economy that thrives
What you get
Less but better – Clothes designed to last.
No waste – Pre-orders mean no stock, no dumps, no sales racks.
Transparency – We tell you exactly where and how your clothes are made.
No useless glitter – Your money doesn’t pay for Beckham’s fee, even if the Polo Charly would look great on him.
Our method
💳 Pre-order: Your order triggers production and directly supports workshops. No banks, no useless costs.
✏️ Development: From inspired designs to prototypes and material tests, we fine-tune every detail.
🧵 Manufacturing: Crafted in carefully selected European workshops, where we know the faces behind every garment.
Customers are saying

Our commitment
We don’t claim we’re going to save the planet.
But we do everything to reduce impact:
- Natural and responsible fibers
- European production, close to home
- Durability instead of fast fashion
At 1971, your purchase is an investment in quality, craftsmanship, and the local economy.